Bosch Experience Days 2025

Bosch Experience Days 2025

Are you ready to experience the future of mobility?

Join us for the Bosch Experience Days 2025 and discover Bosch’s latest innovations through hands-on driving experiences and discussions with our experts. Get ready for an exciting day filled with live vehicle demonstrations and exclusive insights. Discover how we can shape a new era of mobility – together.

Experience the future of mobility!

Get ready for an unforgettable experience!

Experience cutting-edge innovations in Advanced Driver-Assistance Systems (ADAS), including the North American debut of Radar Gen 7 sensors, innovative parking solutions, and proactive safety systems. Explore our powerful compute platforms that integrate cockpit and ADAS functions, enabling features like adaptive cruise control and immersive experiences powered by Generative AI. Learn how Bosch’s Connected map services and robust cybersecurity solutions are shaping the future of AI-defined vehicles. Don’t miss this opportunity—register now to secure your spot!

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ADAS Compute Software and services
Connectivity systems

ADAS

Driving the Future of Safety and Convenience

Bosch will present its latest advancements in Advanced Driver-Assistance Systems (ADAS), emphasizing enhanced safety and driver convenience.

These advancements include innovative parking and trailering solutions, a range of driver assistance features integrated across various vehicle trim levels, a precise localization service (SaaP), and proactive safety systems such as wrong-way driver warnings and interior sensing solutions.

A key highlight will be the North American debut of the Radar Gen 7 sensors, showcasing the benefits of its advanced sensor technology.

Compute

The Brains Behind the Drive

Experience Bosch's powerful and scalable compute platforms, the backbone of modern vehicle functionality.

Have a first glance at our new ADAS ECU and the seamless integration of cockpit and ADAS functions in our fusion ECU, enabling features like adaptive cruise control, parking assist, and immersive cockpit experiences utilizing Generative AI.

This showcases Bosch's commitment to providing the robust computational power needed for the next generation of vehicles.

Software and services

Powering the Evolution of Automotive Technology

Explore the foundational technologies driving the transition from software to AI-defined vehicles. Discover how Bosch’s Connected map services enable a seamless driving experience via crowd-sourced map services, and ETAS’s robust middleware and cybersecurity solutions ensure data integrity and vehicle security in the connected world.

This section highlights Bosch's comprehensive approach to enable the development and deployment of safe, secure, and intelligent mobility solutions for the future of connected and automated driving.

Our topics

ADAS

Valet park assist

Experience an automated parking system that is specifically designed for human-like parking in large parking facilities. Driving up to 6 mph to a parking spot, performing the park-in maneuver with minimal user interaction by automated function hand-over. This function supports the driver with feature-rich virtual surround view on the route.

Parking perception solutions

Our parking perception solutions offer various methods to detect the proximity of the vehicle surroundings, including video-based, ultrasonic-based and radar-based parking perception technology. It uses our latest sensors and trained neural networks to detect parking spaces, lines, objects, and pedestrians in real-time. This allows for a more efficient and safe parking experience for all users.

Video-only 3D occupancy grids for parking applications

New, powerful 3D occupancy networks will show all detected objects in a parking environment in a virtual scene rendering (objects: vehicles, trees, poles, bushes...).

Pure vision-based AI solution for 3D perception in parking scenarios, aiming for superior accuracy and robustness.

Trailer surround-view system

Our Trailer surround view system demonstration showcases an innovative technology that utilizes the surround view cameras of the vehicle and a single camera on the trailer to generate a comprehensive 360-degree top view around the vehicle and the trailer.

Trailer tow coach backup assist

Trailer tow coach enables OEMs to integrate trailer assistance features on vehicles without automatic steering control. It provides visualizations and hints on the head unit to aid drivers with difficult maneuvers.

Anywhere parking trailer

With our Anywhere parking trailer feature, simply define a suitable space on your infotainment system, and let the vehicle automatically steer, to perfectly position the trailer. This technology supports the driver when parking in challenging spaces, preventing jack-knifing.

Trailer hitch guidance

Our Trailer hitch guidance system automatically steers your vehicle to directly align over the hitch, eliminating the need for a spotter and making the process quick, easy, and stress-free.

Scalable SW solutions for driving and parking (Presentation)

Explore Bosch's scalable software stack, offering OEMs flexible and compatible driving and parking assistance functions, enhancing safety and comfort for end consumers.

  • Entry trim
  • Mid trim
  • High trim

ADAS end-to-end AI powered by GPT technology (Presentation)

Discover how Bosch's latest end-to-end AI technology for ADAS, powered by GPT, enhances perception, planning, and reaction in critical situations, optimizing performance and reducing development time and costs.

Bosch driving assist hands-free with Connected Map Services

This vehicle experience demonstrates driver assist features of a cost-oriented ADAS solution for centralized architectures. Hands-free drivingon suitable roads is demonstrated in combination with a convenient and natural driver experience in highway scenarios.

Automated emergency braking (AEB)

This live demonstration showcases a critical pedestrian crossing scenario highlighting how our AEB system reacts to and mitigates potentially dangerous situations. See the responsiveness and effectiveness of this safety technology based on radar and video fusion.

Deep learning-based fusion and radar perception

Experience the future of ADAS: deep learning-based sensor fusion and radar perception. Showcase new fully AI-driven approaches for central sensor data fusion (“Deep fusion”) and radar perception (“Deep radar objects”) on public roads.

Interior sensing solutions (Interactive tabletop demo)

Interior sensing solutions using a high-resolution, wide-angle display-integrated camera for comprehensive driver and occupant monitoring, enhancing safety features and consumer acceptance while helping to meet regulatory standards.

Interior sensing solutions

This demonstration will walk through base signals and system features enabled by the Bosch driver/occupant monitoring camera and/or the cabin sensing radar. See how they meet regulatory and consumer testing requirements, while elevating passive safety and comfort.

Scalable ADAS HW solutions (Presentation)

Discover how Bosch's scalable ADAS hardware solutions offer cost-effective, high-quality ADAS functionalities from SAE Levels 0 to 4, supporting both centralized and decentralized E/E architectures for enhanced safety and performance across allcustomertrim levels.

USS DSI3 (Interactive bench demonstration)

Demonstrating perception chain using USS-DSI3 sensors with ELMOS ASICs. Guests can evaluate the system's performance in static use-cases through a comprehensive bird’s eye view representation of the environmental model.

Camera heads (Lab tour experience)

Step inside our cutting-edge environment testing and development lab and explore the future of automotive vision. This tour highlights our state-of-the-art optics lab, showcasing how we rigorously test camera head technology for demanding automotive environments.

Radar gen. 7 (LGU)

Experience the future of radar technology with our Generation 7 radar demonstration. See a live visualization of its industry-leading sensitivity and precision in target detection, enabled by an industry leading 22nm RFCMOS system-on-chip, developed by Bosch.

Ultrasonic sensor gen. 7 perception

This in-vehicle demo, integrated into our Parking perception solutions vehicle, offers a real-time performance assessment and a comprehensive view of the vehicle's environmental model. See how this new sensor elevates parking and maneuvering capabilities.

Compute

Software-defined vehicle | Future E/E architectures & PowerNet (Presentation)

Interactive presentation desk with large screen to show multiple transition paths from existing E/E architectures to vehicle-centralized, overall software-defined vehicle story as well as 48V overall approach.

Scalable compute platforms (Presentation)

Explore Bosch's scalable compute platforms designed to host a wide range of cockpit, ADAS, and vehicle features. This presentation details how our platform solutions provide the flexibility and performance required for various functions, enabling OEMs to tailor offerings across all trim levels.

Cockpit and ADAS integration platform - SMART COCKPIT

Featuring Dolby audio system and the Evoco AI voice assistant, providing intuitive control and personalized, emotion-aware intelligent in-car entertainment. The revised home screen and AI based 3D car model change offer a dynamic and customizable interface.

Cockpit and ADAS integration platform - DRIVING FEATURES

Experience driving assistance features running on the Cockpit and ADAS integration platform. From Interior Sensing Solutions to Adaptive Cruise Control, the vehicle leverages cutting-edge Radar and Camera technology to enhance safety, awareness, and overall driving experience.

Cockpit and ADAS integration platform - PARKING FEATURES

The new 360-degree surround view systemmakes parking effortless and stress-free, ensuring that maneuvering and parking in any situation is a seamless and intuitive process.

Software and Services

ETAS middleware solutions (Interactive tabletop demo)

Unlock true freedom with ETAS Middleware and vehicle platform software designed to give you full control over your project. ETAS supports you with unmatched flexibility, tailored solutions, and cost-effective options for safe, secure and scalable automotive software. Running on more than 4billion ECUs worldwide, our safe, secure, reliable, and future-ready technology fits your individual use case.

ETAS AI & cybersecurity solutions (Presentation)

With over 20 years of cybersecurity expertise, ETAS helps you stay ahead of evolving threats, meet regulations, and protect vehicles across their lifecycle. We deliver solutions that safeguard both road users and your business. We’re also pushing AI boundaries, as shown with our Embedded AI Coder. We are building a bridge between the AI and hardware world, saving companies high development costs and resources.

ADAS XiLtesting solutions (Interactive tabletop demo)

See how Bosch is improving the development of ADAS systems by various shift-left solutions. We'll demonstrate our ADAS XiLtesting environments, a suite of simulation tools that validate and verify our ADAS software. Learn how this approach improves software quality, reduces development time, and contributes to safer, more reliable ADAS features.

Keysight x Bosch radar over-the-air testing & release

See the future of radar testing, where we will be demonstrating over-the-air and virtual ADAS testing solution, developed together with Keysight. This technology enables faster development cycles and higher quality radar systems. Learn how this technology virtualizes real-world scenarios, accelerates validation, and improves sensor fusion capabilities.

Connected Map Services (Presentation)

At our table demonstrator, you will discover how we are reshaping driver safety and comfort with connected map services (CMS). We will guide you through our live maps and simulations, showcasing how it can leverage your ADAS systems.

Vehicle localization system (Interactive presentation)

Visitors can experience the signal flow from VLS including all interfaces (GNSS satellites, correction data and additional vehicle on-board-sensors). Product specifications, test drives, compatible sensors and the dataflow will also be displayed on a tablet.

Road signature map (part of Bosch driving assist hands-free demo)

Road signature map service is a bundle of a crowd-based HD map stack combined with HD precise radar and video localization for a natural and human like driving experience.

Road hazard service (Wrong-way driver warning)

Road hazard service informs the driver about upcoming hazards to correctly anticipate wrong-way drivers or dangerous road conditions such as slippery roads.

Vehicle localization software

SaaP solution for high precise GNSS localization, enabling robust L2/ L2+/ L3 functions.

Experience the capabilities of our new SW-based system: The windows of our demo vehicle will be completely covered and ADAS sensors disabled, to prevent the driver’s view onto the road. The driver will 'blindly' navigate a slalom style course at low speed and ultimately park the vehicle in a narrow parking space with cm-level accuracy.

Where to find us

Plymouth Township Technical Center

15000 Haggerty Road
Plymouth Township, Michigan 48170
Phone: +1 734-979-3000

To Plymouth from Detroit Metropolitan International Airport:

Take I-94 west to I-275 north.
Exit 6 Mile Road west.
Turn left onto Haggerty Road.
Turn left at 15000 Haggerty Road.

Google Maps Apple Maps

To Plymouth from Farmington Hills:

Take Hills Tech Drive west to Haggerty Road.
Turn left onto Haggerty Road.
Take Haggerty Road south to 15000 Haggerty Road.

To Plymouth from Novi:

Take I-96 east to I-275 south.
Exit 6 Mile Road west.
Turn left onto Haggerty Road.
Turn left at 15000 Haggerty Road.