The challenges presented by software-defined mobility are extremely diverse and comprise both technical aspects and cultural matters such as collaboration and leadership. At Bosch Mobility, we have embraced this new form of cooperation and adopted a holistic view of software and services that encompasses all disciplines and stakeholders.
Traditional values such as pure engine power or optimum interplay of the various vehicle components are becoming less and less important as distinguishing features in tomorrow’s world of mobility. Instead, automotive manufacturers and suppliers are increasingly required to offer connected, overarching functions and services that are governed by software.
Thanks to our extensive portfolio as well as our vast hardware and software expertise, we support seamless interaction across system boundaries and throughout the entire product life cycle, thereby enabling tailored end-to-end solutions covering everything from single bits in sensors to comprehensive data analysis in the cloud.
However, the mobility transformation also requires us to enhance and refine our forms of collaboration, both internally and externally. We have therefore embraced the cultural concept of “aligned autonomy” – that is, the alignment of various players towards a common goal in order to facilitate more efficient value creation within the ecosystem.
If we want to successfully master the transition to software-defined mobility, it is imperative that we combine both software and services to form an unbeatable team.
The tech stack provides a clear overview of the individual technology and software levels and enables an efficient and customized approach to the subject of mobility. It serves as a schematic representation of the altered market requirements and allows us to identify suitable solutions on a collaborative basis.
A holistic software business must consider the interaction between software across all levels of the tech stack. This requires an ever closer interaction of functions at the various levels of modern vehicle engineering.
The cloud serves as an effective means of aggregating data from different sources to create new functions and services (e.g. map services).“In-time” availability and the quality of data from different sources are particularly challenging in this regard, as is the subject of data security.
The combination of data and functions from multiple subsystems opens up new possibilities, for example, in the form of video or LiDAR data. The main challenge is posed by the interoperability and coordination of systems, taking into account the real-time and safety requirements across domains.
Embedded systems are generally real-time critical and are subject to the most stringent safety requirements. Previously, these systems were restricted to their local sensors and actuators, but the desired interplay between vehicle functions now requires a suitable development culture and methodology
The cloud serves as an effective means of aggregating data from different sources to create new functions and services (e.g. map services).“In-time” availability and the quality of data from different sources are particularly challenging in this regard, as is the subject of data security.
The combination of data and functions from multiple subsystems opens up new possibilities, for example, in the form of video or LiDAR data. The main challenge is posed by the interoperability and coordination of systems, taking into account the real-time and safety requirements across domains.
Embedded systems are generally real-time critical and are subject to the most stringent safety requirements. Previously, these systems were restricted to their local sensors and actuators, but the desired interplay between vehicle functions now requires a suitable development culture and methodology
The growing complexity of the software/service ecosystem requires the various partners involved to actively enhance and refine both their individual behaviors and their approach to shared value creation. Within the software business, the empowerment of teams that assume responsibility for their contributions to the common goal is derived from the shared leadership responsibilities, a broader culture of collaboration, as well as a shared vision.
Our cultural compass for software and services provides us with a framework for examining our own behaviors and attitudes as well as for addressing the necessary changes in a targeted manner.
The cultural compass is based on the values of focus, courage, commitment, openness, and respect. Continuously measuring ourselves against this compass allows us to increase our performance, mitigate risks, overcome obstacles, and boost our motivation for the shared value creation. Recursive processes ensure continuous learning, so that we are always in an ideal position to face new challenges.
We believe that clear rules and common goals are required to achieve maximum autonomy. To establish a successful software and service business, we implement a clear alignment at key points and thereby enable a high degree of autonomy within our complex structures.
for E/E architectures, personalized driving experiences, automation, electrification, and connectivity
based on shared leadership responsibilities, radical collaboration, and empowerment of dedicated teams
for everything from individual bits in sensors to cloud-based analytics and encompassing the entire tech stack and complete life cycle
with detailed understanding of local conditions and market access
Over the past decades, the logical or technical vehicle architecture was of primary importance in the automotive industry. This vehicle architecture was usually broken down into physical components. Since the architecture and component breakdown remained relatively stable, this resulted in the emergence of specialized supplier markets, business models, and companies for the individual components.
With the transition towards software-defined mobility, customers are attaching ever greater importance to overarching, connected functions and features. Consistency in the technical realization of features and their rapid iteration are paramount in this case. As a result, the component-based breakdown becomes a structural disadvantage.
In light of these sweeping changes, we need to establish a common understanding of how we will generate revenue with software in the future (markets, market access, business models, customers, and users), and we must determine what role developments and trends such as generative artificial intelligence, automated driving, and the software-defined vehicle will play in all of this.
Consequently, software-defined mobility requires ever closer interaction between different domains, tech stack levels, and data – from embedded functions, to compute, and to the cloud.
Our holistic and collaborative approach to the key issues of this development are introduced in the following by ourselves.
We are a competent and reliable partner for embedded, compute- and cloud-based software and service solutions – across all vehicle domains.
Challenges:
Features and functions that combine different domains (e.g. vehicle motion management) rely on the effective interplay between different control systems. This requires cross-domain integration competence based on the necessary technical expertise.
Our solutions:
We rely on international industry standards, interfaces, and open-source models and develop these on a collaborative basis for the software-defined mobility of the future.
Challenges:
Seamless interaction between different systems requires suitable interfaces and careful coordination of the subsystems. Clear responsibilities for systems, integration, validation, and verification are also of fundamental importance.
Our solutions:
Our focus is on shared, value-creating processes that are aligned with market requirements and enable a holistic strategy.
Challenges:
Processes must be compatible across different units and systems so that shared goals can be reached.
Our solutions:
With our tailored, modular portfolio, we offer every customer tangible added value.
Challenges:
A shared understanding of the rules for ecosystems is essential for the continuous development of a comprehensive range of solutions for mobility users.
This requires us to supplement our content-driven portfolio, which is shaped by individual customer requirements and legal regulations, with software and services that have a stronger market focus – i.e., a market-driven portfolio.
Our solutions:
We are of the firm conviction that clear rules and fair cooperation along with suitable business and cooperation models form the basis for a successful software and service business.
Challenges:
Enhancement of established business models for software and service provisions to cover the complete life cycle.
Coordination of individual responsibilities is becoming increasingly complex, and investments in innovation are rising.
Our solutions:
We interact as equals and adopt a management approach that embraces servant leadership, radical collaboration, as well as consistent team empowerment instead of a purely hierarchical structure.
Challenges:
Ensuring closer interplay between systems, teams, and partners necessitates more decisions and finer interactions. Greater contextual awareness is required along with new leadership mechanisms.
Our solutions:
We empower all parties involved to put all their energy into truly differentiating value propositions and the necessary mechanisms of cooperation.
Challenges:
Providing holistic software and service solutions requires joint mastery of the associated increase in complexity. Clear responsibilities for partial solutions and radical collaboration are essential for ensuring straightforward integration and seamless interaction.
Our solutions:
The world of mobility is transforming, and we are entering into a software-defined era characterized by the user-centered integration of the vehicle into the surrounding mobility ecosystems. Bosch has adopted a holistic approach that encompasses the development of software-defined vehicles and cloud-based services. Our long-standing industry expertise and our focus on open standards and open-source solutions promote innovation and collaboration. Let us work together to shape this new era of software-defined mobility.
Mobility and logistics service providers work hard every day to keep the world in motion. In doing so, they orchestrate a highly complex mobility ecosystem. Their challenge is to maximize the operational readiness of their fleets and minimize the loss of vehicle value. With customized software and service solutions, Bosch is the ideal partner for mastering this challenge.
As the world’s largest automotive supplier, Bosch offers comprehensive expert knowledge of vehicle architectures as well as of hardware and software. Our portfolio covers all aspects of software-defined mobility – from the initial concept to the complete stack and from semiconductors to the operation of personalized digital solutions.
With Bosch as their partner, our customers benefit from holistic expertise when it comes to new, innovative solutions for the software-defined vehicle of the future.
Bosch fosters dynamic partnerships and highly efficient cooperation based on open standards and open-source solutions.
Comprehensive tools and frameworks accelerate the development of software solutions that integrate seamlessly into the rapidly changing mobility landscape.
Bosch is a globally active and connected company, which enables a rapid transfer of knowledge as well as of spare parts and services.
Bosch technology has been proven itself in countless situations, a fact that is attributable to our high standards of quality and reliability.
Are you interested in our solutions? Then write us a message. Our sales team will be happy to help you.
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